ABOUT US

At Lat0, we believe the Ecuadorian culture deserves to be celebrated and shared with the world.

We were born from the idea of transforming our roots, traditions, and landscapes into modern, minimalist designs with an urban style that fits anywhere.

Each garment and accessory is a reinterpretation of what makes us unique: the strength of our mountains, the warmth of our people, the colors and symbols that represent us. We want those who wear Lat0 to carry not just clothing, but a story—a piece of Ecuador and an identity that transcends borders.

Our goal is clear: to create authentic, versatile, and timeless pieces that connect people to their origins while allowing them to express a fresh, contemporary style. At Lat0, we don’t just sell products—we share pride, memory, and belonging.